Discuss the marketing and distribution in Thor: the Dar World. Outlining anything interesting you have found.
Thor: the Dark world is a film sequel to the film Thor, Disney is the distributor for the film and its production company is Marvels Studios. Marvel Studios is responsible for many other great films, such as, Hulk, Iron man, X-man, Fantastic four and more. Thor is a fictional character that is a part of the Avengers along with Hulk, Captain America, Iron Man and more.
Marketing is an important feature needed for spreading the word about film. Thor: the Dark World was marketed in many different ways, including things like posters, billboard ads, bus posters, merchandise, conventions and trailers. There is a special trailer that came out on YouTube as a part of YouTube’s Geek Week. There are plenty types of merchandises action figures and costumes, and there is a mobile game that was released in conjunction with the film called Thor: the Dark world: The Official game. Also a television series called the Agents of S.H.I.E.L.D that will be shown on the British channel 4. The producer and some cast members presented footage at Disney's D23Expo. Also, in August 2012, Disney announced plans to promote the film with an attraction at Disneyland. The Internet has a lot to do with the promotion of Thor, through things like social networking sites, such as, Facebook and Twitter.
The movie came on the 30th of October in the UK and this was during half term. The reason why it was released on this day is because the target audience is teenagers and this is a time where they are available to go and see the film. The tracking shows that the film could gross over $75 million during its opening weekend in North America, which would surpass the $65.7 million opening of the first Thor film and could be the strongest November release of all time. The main character Chris Hemsworth said that he is contracted for another Thor film. The film has not earned 109.4 million worldwide and the film went straight to number one in the UK so it is predicted to be successful, although sequels usually have a successful initial start and then begins to drop.
The film has many special effects and Peter Bradshaw described it as being a product of CGI (computer generated imagery). The film is available in 2D, 3D, Imax, Isense and DBax. The film has ben rated 6.4 out of 10 on the rotten tomato website.
Thor:
the Dark World Trailer:
http://www.youtube.com/watch?v=QdbB8i9ROr8
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