Planning Essay Question:

What significance does the continuing development of digital media technology have for the media instituion and audience?

Intro:
'Examining Big-budget, Low-budget and No budget films, allowed me to understand that the significance of continuing development of digital media technology for institutions and audience varies.'

Main Body:
2x Thor
2x In Fear
1x Swede
1x Conclusion

In Fear 2013

Gizem

In fear is an independent film that was released on November 15, 2013, directed by Jeremy Loverlings. On the internet I was not able to find much on In Fear but I was able to find out a little bit. I know that the production company is called Big Talk Productions which have done many other numerous films that we have heard of; Scott Pilgrim vs. The World (2010), Paul (2011), Attack The Block (2011), Sight Seers (2012) and The World's End (2013).  

They have been reviewed by a site called Film School Rejects. (http://www.filmschoolrejects.com/reviews/sundance-2013-review-in-fear-rhunt.php) From the name of the site we already know that they movie was not very good to have gotten on this website. 

They have used different types of marketing stratergies to get viewers such as having a traier which could be watched on YouTube: http://www.youtube.com/watch?v=D5ZbJgUOwwU. They also have facebook page but only a couple of hundred people like it: https://www.facebook.com/InFearUK, in addition they aso have interviews with the actors about the film:http://www.youtube.com/watch?v=a_XU1Gtq3VY 
Online Marketing

• Watch online stream
• Social networking: Facebook

 Target audiences:
 'In fear' aims towards 15+ due to the violent content which may limit most of the younger audiences due to genre.



 Reviews:
 There  are not many reviews for 'in fear' due to the fact that it hasn't been release however we could judge by the ratings in IMDb we could look at this rating to give us a visual idea of what the viewer thinks about the movie. The rating is 5.1/10 from 137 users, this is certain that most of the audiences are not engaged to see the movie from their responses to the trailer from a very low budgeted company.  

Distribution

Distributors: 

•   Ascot Elite Entertainment group (2012) (Switzerland) (all media)
•   Bir Film(2013) (Turkey) (all media)
•   StudioCanal (2012) (World-wide) (all media) 

In Fear world premiere was at the O2 arena in Park City at Midnight section of the Sundance Film Festival for the viewer to recognize the movie


Exhibition 

  In fear sets out to release the movie locally around cine-world making this in 2D and then the movie will be released through formatted DVD around February to May 2014.

Competition with other films in the same week

The movie 'In fear' will have a very difficult time to compete with other mainstream films being released at the same time such as Hunger games: mocking Jay with big companies promoting through lots of advertisements. This is due to the lack of advertisements and sponsorship they earn from the fact that they are an independent British company not world wide publicized globally. The company would have to compete to get the movie known for the reviews to become more positive whilst gain more financially due to the fact it is produced with a low budget. In Fear 2013

In fear is an independent film that was released on November 15, 2013, directed by Jeremy Loverlings. On the internet I was not able to find much on In Fear but I was able to find out a little bit. I know that the production company is called Big Talk Productions which have done many other numerous films that we have heard of; Scott Pilgrim vs. The World (2010), Paul (2011), Attack The Block (2011), Sight Seers (2012) and The World's End (2013).  

They have been reviewed by a site called Film School Rejects. (http://www.filmschoolrejects.com/reviews/sundance-2013-review-in-fear-rhunt.php) From the name of the site we already know that they movie was not very good to have gotten on this website. 

They have used different types of marketing stratergies to get viewers such as having a traier which could be watched on YouTube: http://www.youtube.com/watch?v=D5ZbJgUOwwU. They also have facebook page but only a couple of hundred people like it: https://www.facebook.com/InFearUK, in addition they aso have interviews with the actors about the film:http://www.youtube.com/watch?v=a_XU1Gtq3VY 
Online Marketing

• Watch online stream
• Social networking: Facebook

 Target audiences:
 'In fear' aims towards 15+ due to the violent content which may limit most of the younger audiences due to genre.



 Reviews:
 Their are not many reviews for 'in fear' due to the fact that it hasn't been release however we could judge by the ratings in IMDb we could look at this rating to give us a visual idea of what the viewer thinks about the movie. The rating is 5.1/10 from 137 users, this is certain that most of the audiences are not engaged to see the movie from their responses to the trailer from a very low budgeted company.  

Distribution

Distributors: 

•   Ascot Elite Entertainment group (2012) (Switzerland) (all media)
•   Bir Film(2013) (Turkey) (all media)
•   StudioCanal (2012) (World-wide) (all media) 

In Fear world premiere was at the O2 arena in Park City at Midnight section of the Sundance Film Festival for the viewer to recognize the movie


Exhibition 

  In fear sets out to release the movie locally around cine-world making this in 2D and then the movie will be released through formatted DVD around February to May 2014.

Competition with other films in the same week

The movie 'In fear' will have a very difficult time to compete with other mainstream films being released at the same time such as Hunger games: mocking Jay with big companies promoting through lots of advertisements. This is due to the lack of advertisements and sponsorship they earn from the fact that they are an independent British company not world wide publicized globally. The company would have to compete to get the movie known for the reviews to become more positive whilst gain more financially due to the fact it is produced with a low budget.

Tee - In Fear.

In Fear
Trapped in a maze of country roads with only their vehicle for protection, Tom and Lucy are terrorizes by a unseen tormentor exploiting their worst fears. Eventually they realize that they've let the evil in - its sitting in their car. The director of this film is Jeremy Lovering and the main cast are Iain De Caestecker, Alice Englert and Allen Leech.

This is a British low budget film and the most probable way  of distributing this would be things such as Facebook and Twitter, which are social networking sites. This is because it is free and can reach a wide audience Also, because the movie is not a no budget film, the film can still do a little advertising like TV trailers.

In Fear trailer: http://www.youtube.com/watch?v=0AXXrQ7auO0

Tee - Thor: the Dark World Essay

Discuss the marketing and distribution in Thor: the Dar World. Outlining anything interesting you have found.

Thor: the Dark world is a film sequel to the film Thor, Disney is the distributor for the film and its production company is Marvels Studios. Marvel Studios is responsible for many other great films, such as, Hulk, Iron man, X-man, Fantastic four and more. Thor is a fictional character that is a part of the Avengers along with Hulk, Captain America, Iron Man and more.

Marketing is an important feature needed for spreading the word about film. Thor: the Dark World was marketed in many different ways, including things like posters, billboard ads, bus posters, merchandise, conventions and trailers. There is a special trailer that came out on YouTube as a part of YouTube’s Geek Week. There are plenty types of merchandises action figures and costumes, and there is a mobile game that was released in conjunction with the film called Thor: the Dark world: The Official game. Also a television series called the Agents of S.H.I.E.L.D that will be shown on the British channel 4. The producer and some cast members presented footage at Disney's D23Expo. Also, in August 2012, Disney announced plans to promote the film with an attraction at Disneyland. The Internet has a lot to do with the promotion of Thor, through things like social networking sites, such as, Facebook and Twitter.

The movie came on the 30^th of October in the UK and this was during half term. The reason why it was released on this day is because the target audience is teenagers and this is a time where they are available to go and see the film. The tracking shows that the film could gross over $75 million during its opening weekend in North America, which would surpass the $65.7 million opening of the first Thor film and could be the strongest November release of all time. The main character Chris Hemsworth said that he is contracted for another Thor film. The film has not earned 109.4 million worldwide and the film went straight to number one in the UK so it is predicted to be successful, although sequels usually have a successful initial start and then begins to drop. 

The film has many special effects and Peter Bradshaw described it as being a product of CGI (computer generated imagery). The film is available in 2D, 3D, Imax, Isense and DBax. The film has ben rated 6.4 out of 10 on the rotten tomato website. 

Thor: the Dark World Trailer:

http://www.youtube.com/watch?v=QdbB8i9ROr8

gizem homework Thor

Director of Thor: Alan Taylor
Produced by: Kevin Feige
Distributed by: Walt Disney Studios Motion Pictures
Budget spent:

Trailer of Thor- http://www.youtube.com/watch?v=QdbB8i9ROr8http://www.youtube.com/watch?v=QdbB8i9ROr8


Thor 2 has been long anticipated after Thor and the Avengers. Because of how successful they were, Marvel then decided to produce a sequel in hopes of making an even bigger profit.
It is Marvel's tent pole movie this year and they hope to make a marginal profit from it. It was released on 30th October 2013 and gained a lot of attention at the premiere at Odeon Leicester Square. The main stars of this production are Chris Hemsworth, Natalie Portman and Tom Hiddleston who play the three main characters; Thor, Jane and Loki. The actors involved in the film also contribute to attracting an audience as well known actors may influence an audiences decision to see the movie. The film was shot in London and Iceland and was seen as an extensive film project. The director also plays a part in encouraging an audience to view the film as Alan Taylor is known for directing Games Of Thrones which was a massive hit. It contains cross media convergence as it first started out as a comic that was then developed into a film and branches out into other areas of Marvel.

Marketing and Distribution


To promote Thor 2; The Dark World, Marvel released a teaser trailer in April 2013 which played for 106 seconds to entice the audience. Featuring the main characters from the prequel along with clips of main action scenes from the movie Later on in August of the same year, a second trailer was released which extends on the previous trailer, making audiences anticipate the movie. At the 2013 San-Diego Comic Con, Tom Hiddleston dressed up as Loki and introduced official footage from the film to further promote it. Disneyland also announced plans to create an attraction called 'Treasures of Asgard' which takes inspiration from the movie. Its audience has also helped to distribute the movie by advertising it on social networking sites such as Tumblr and Facebook.

                                                       American Poster          London Poster   

  

In the month leading up to the release of the movie, many posters and advertisements were seen all over the UK. This includes advertisements in cinema's, on TV and posters; it has a massive marketing campaign. It is being advertised nation wide, mainly marketed in the UK and America. Above are posters shown in the UK and America. All the posters contain the same font alongside the Marvel logo above the title.They also feature the same people form the previous Thor movie with a new character to entice the audience. The main characters, Thor and Jane, are also seen wearing the same costume throughout the film posters. A colour scheme is also consistent in the posters. A light brown is seen in all the posters to create a similarity between them and alert the audience that they are promoting the same film. Lego helped to promote the film by producing a poster identical the first shown above featured of the characters which creates synergy To help promotes the film, action figures of the main characters from Thor are also being distributed from Marvel which is an example of cross media convergence.

   

Exhibition

 Thor was released all over the UK on October 30th  and November 8th 2013 in America. The film is going to be shown internationally into IMAX 3D cinemas internationally as it was digitally remastered into the IMAX 3D format. 

Tee - Thor 2 Homework

Homework: Thor 2

Thor: The Dark World is an American superhero film staring the Marvel Comic character Thor. I was produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the eight instalment of Marvel Cinematic Universe. Alan Taylor is the director of the movie and there are great stars like Anthony Hopkins, Natalie Portman, Idris Elba and Christpher Hemsworth. Thor 2 was produced by Kevin Feige. This movie is the following to the movie Thor, by Stan Lee, Jack Kirby and Larry Lieber. This sequel was announced after the crossover film Marvels The Avengers. The production budget for the film is not yet applicable although we know it was a big budget movie. Thor 2 has a lot of animated features and effects that would require a lot of money, so the budget must have been quite large. 

Filming was was expected to begin in London in the summer or 2012 and Principal photography began on September 10, 2012 in Bourne Wood, Surrey. At the end of that month, a main character, Jaimie Alexander was injured on the London film et, after she slipped while walking in the rain. In October  production moved to Iceland and the Iceland review said that it was one of the most expensive film projects ever to take place in Iceland. In late October, filming was at the Old Royal Naval College in Greenwich in London. Also in October 2012, Disney announced that the film would be released in 3D. Alexander tweeted that principal photography wrapped on December 14, 2012. In August, IMAX Corporation and Marvel Entertainment announced that the film would be digitally re-mastered into the IMAX 3D format and released into IMAX 3D theatres internationally beginning October 30, 2013. The film's visual effects were completed by seven special effects studios, including Double Negative and Luma Pictures. The film's mid-credits scene was directed by James Gunn, the director of Marvel Studios' Guardians of the Galaxy. The soundtrack for the film was release digitally on October 28 2013. 

In March 2013, a two-issue comic book was announced to be released in June before film is released. In July at the Diego Comic-Con International, Hiddleston introduced footage from the film to audiences in character as Loki. Also in July, Gameloft announced that a mobile video game titled, Thor the Dark World: The Official Game, would be released in conjunction with the release of the film in November. In August 2013, Marvel released a second trailer for the film ad part of YouTube's Geek Week. Later in the month, the producer and some cast members presented footage at Disney's D23Expo. Also, in August 2012, Disney announced plans to promote the film with an attraction at Disneyland.

The world premier of the movie was on October 22, 2013 in London, at the Odeon Leicester Square. Pre-release audience tracking showed that interest for Thor: The Dark World was strong due to the film's association with the Avengers. The tracking shows that the film could gross over $75 million during its opening weekend in North America, which would surpass the $65.7 million opening of the first Thor film and could be the strongest November release of all time When the film was being promoted in October, the main character, Chris Hemsworth said that he is contracted for another Thor film and two more Avengers films. The age certificate for the movie ranges from 11-13 trough out the world because of the violence and intense sci-fi action; in the UK it is 12A. It is being released in approximately 60 countries all over the world, in many continents and the release dates go from October 30th to the 1st of February 2014.

Thor: The Dark World Trailer: http://www.youtube.com/watch?v=npvJ9FTgZbM
Thor Geek Week Exclusive Trailer: http://www.youtube.com/watch?v=0DGgVXpq8UQ

Thor Poster in Westfield Shopping Centre

What we learnt from making a swede.

What we learnt from making a swede:

Firstly we learnt how important pre-planning is, and how it allows filming to go smoothly if planned properly. If pre-planning is not done, production process becomes really difficult. 

Production is the stage that we filmed and we found out it was very difficult to remember lines and to repeat scenes. We learnt that is is necessary that we are prepared. Editing was extremely hard as we had to look through all the scenes and select the best ones which took time. Also, getting everything in order and adding music was time consuming.

Another thing we learnt was that marketing is very important for a movie, especially for a no budget films, with unknown actors and directors, as the word needs to spread. Social teleworking sites and youtube are good ways to spread no budgets films as it is free and it can lead to being spread by word of mouth - which is also free.

distribution

Distribution

The first thing we done to get our swede from the hard drive to the views was the plan.

The internet was the key tool in enabling us to present our work in various ways. Such as, free social networking sites used to promote our work online to the audience as well as it being free which contributed to the promotion of our swede. Also, our own blogs were useful because it helped us to keep our work together and safe for people in our group to view and comment.

swede presentation production

Production:

We decided to use mean girls as our swede, since it is a well known film across the world.

The props we used was only a pieces of clothing, which were pink because in the film the main characters wore pink.
Filming was difficult, as you could hear students talking and traffic in the background

Planning/pre-production:

• we looked at other swede based on mean girls

•We re-watched the original film and picked out iconic quotes/phrases

•Since we are a no budget film, we didn’t look for a finance source

•We developed our own script and assigned our actors and directors

Production:

•We recorded in a school as most of the scenes were set in a school (in the original movie)

•We used natural light an no green screens and we wore simple costumes

Post production:

•Editing: we used final cut pro to edit our swede. We also use the software to add music , which we had to download from YouTube first then convert to mp3 and add to the video.

•We didn’t do any re- shoots as we didn’t think it was necessary 

Our Swede plan to Mean Girls

PLANNING OUR SWEDE: MEAN GIRLS


https://www.youtube.com/watch_videos?type=0&feature=c4-overview&index=2&more_url=&video_ids=9q7R9qFcrbI%2CDgaN2C_mfH8%2CyCMmt3pm-bk%2CQkVeKb2igrg%2CMWdFrw5DoJU%2Cd0pfVBN400g%2CgjSZ1k4hT3U%2CquTovZT2E9o%2CguQs0dg-mJY%2C9VvluGQPqkw%2CCXJPOy25J8M&title=Popular+uploads

BRANDY - film scenes

Girls gone wild scene

http://www.youtube.com/watch?v=WPYqRaOm1ak

Meeting the Plastics scene

http://www.youtube.com/watch?v=re5veV2F7eY


Cat fight scene

http://www.youtube.com/watch?v=sULncBhFzFA


Jingle bell rock scene

http://www.youtube.com/watch?v=7Dw7GE_BYjI

Tee - This week's film releases

This week's film releases

The majority of film releases are American, Hollywood movies where as British films, Bollywood films and Art house films are not as common. 3D films are not very and they are rarely released.

The following information was gathered from http://www.screenrush.co.uk/films/now-showing/new/

1) Runner Runner
2) Blue Jasmine
3) Girl Most Likely
4) Greedy Lying Bastards
5) Its A Lot
6) Prisoners
7) Saturday Night Fever
8)Warning 3D

In the above list 6/8 are American, Hollywood movies and 1/8 (Its A Lot) is an English movie and 1/8 (Warning 3D) is an Indian, Bollywood movie. Only one of these films is a 3D film and one is an Art house movie. This shows, generally, how film releases are in the UK. The films released this week are dominated by Hollywood movies. British movies and Art house movies are not common.

Runner Runner trailer: http://www.youtube.com/watch?v=UFPqyNvNzvU
Blue Jasmine trailer: http://www.youtube.com/watch?v=FER3C394aI8
Girls Most Likely trailer: http://www.youtube.com/watch?v=qADHVt5v54Y

Tee - 10 facts about the Film Industry

10 facts about the Film Industry

1) The most frequent cinema goers tend to be students, teenagers and young adults.

2) 64% of cinema audiences are aged 7-34.

3) 646 films were released in the UK in 2012, that's over 12 new titles per week.

4) Saturday is the most popular day to go to the cinema.

5) Action in the most popular film genre.

6) Think like a man, The Hunger Games and then The Avengers were the most tweeted movies in 2012.
Think like a man trailer: http://www.youtube.com/watch?v=F7VmU8aHAt

The Hunger Games trailer: http://www.youtube.com/watch?v=4S9a5V9ODu

The Avenger trailer: http://www.youtube.com/watch?v=eOrNdBpGMv8

7) About 40% of cinema's profit comes from refreshments.
8) Bollywood movies accounted for 1.1% of UK Box office.

9) 3D accounts for just £1 in every £5 spent on cinema tickets

10) 14% of retail buyers bought a film they had previously seen at the cinema.

Gizem homework.

Stages of Production

PRE-PRODUCTION
This is the stage in which all the planning for the project takes place. During pre-production, the production is broken down into individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified. The script, if not already complete, is written at this stage.This is the stage at which all the filming is carried out. All scenes planned out in pre-production are filmed at the relevant locations. Each scene is filmed as many times as the director deems fit, to ensure the best quality scenes will be used to construct the film. This is where the strength of the pre-production work is put to the test. Great care must be taken to make sure that all the filming is done correctly and all necessary shots are taken, as it is sometimes difficult or impossible to go back and repeat certain events if the filming is incomplete when it comes to the post-production stage.

POST-PRODUCTION
This is the stage in which the film is assembled by the editor. The first job of the film editor is to build a rough cut taken from sequences (or scenes) based on individual "takes" (shots). The purpose of the rough cut is to select and order the best shots. The next step is, to create a fine cut by getting all the shots to flow smoothly in a seamless story. Trimming – this is the  process of shortening scenes by a few minutes, seconds, or even frames – this is done during this phase. Also, the editing of footage, all music, graphics, menus etc are added in this stage. After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made.

How do films get from the edit houses to the audience?

-They can appear on theatres.- Television and radio.

- Print, newspapers etc.

Exhibition

How do audiences get to see the film?

Theatre: Most theaters use buyers to represent them in negotiating with the distribution companies. Large chains such as United artists employ buyers while small chains and independent theaters contract with a buyer. The buyers often will accept a movie that the theater is not very interested in to make sure they get a film they really want. Distributors try to balance the movies they release to theaters in the same local area to make sure all of the theaters will continue to work with them. Sometimes a theater will get an exclusive or special engagement to premiere a movie in its area. Once a buyer is interested in a movie, the lease terms are discussed

Television and radio:  the film often gets advertised on different channels which spreads the promotion all over the world being watched by different people therefore this is how people find out about new movies etc. 

Merchandising: A well-designed visual merchandising strategy is one of the best ways to optimize your eCommerce site and ensure sales growth for your online business.  Eg. If you walked into a shop that had dull displays, no promotions and unappealing product arrangements, unfortunately, you’d probably turn around and walk out again without any interest. Whilst eCommerce sites don’t have a physical space for the customer to step inside, they still need to work hard to draw the user in and prevent them from leaving. Successful visual merchandising provides eye-catching displays and engaging promotions, helping to attract – and hold – the customer’s attention. A good visual merchandising strategy will improve conversion rates, optimize sales and increase revenue.

Print and newspaper advertising: Helps corporations towards promotion of their goods and services and are generally for larger budget clients. By advertising on a newspaper, more audiences will be gained because the e.g. the movie will be promoted to a wide range of community and people from different age groups.

Gizem and Brandy - This week's film releases

THIS WEEK'S FILM RELEASES


This week's film releases reflect what was discussed in the previous blog post and the idea that hollywood dominates the film industry, especially with the weekly film releases. This week we have noticed that the majority (generally 90%) of the film releases were American with one British release.

This was accessed by the following website : http://www.timeout.com/london/film 

This week's film releases :

1. The Great Beauty (American, Hollywood)

2. Upstream colour (American, Hollywood)

3. About Time (British)

4. The way, way back (American, Hollywood)

5. Now You See Me (American, Hollywood)

6. Rush (American, Hollywood)

7. Diana (British)

8. Blue Jasmine (American, Art House)

http://www.youtube.com/watch?v=1oPRXf9
LxRU (Diana, British trailer)


http://www.youtube.com/watch?v=KzJNYYkkhzc (Now You See Me, American trailer)


http://www.youtube.com/watch?v=FER3C394aI8 (Blue Jasmine, American, Art House trailer)


From this information we can see that there is a variation of film releases including British films and Art House releases, however, in general, the most dominant is from Hollywood.

Gizem and Brandy- 10 facts about the film industry

10 FACTS ABOUT THE FILM INDUSTRY!

1. 

64% of cinema audiences are aged 7-34.

2. 

When it comes to online content, 60% of 16-30 year olds believe that film content should be free when accessed online.

3. 

Think like a Man, The Hunger Games then The Avengers were the most tweeted movies in 2012.

4. 

 People spend on average 16 mins in the foyer as a result of this, on average, 40% of a cinema's profit comes from refreshments. Typical refreshments include drinks, popcorn and candy.

5.

 top 3 films in 2012 were Skyfall, Dark Knight Rises, Marvel Avengers Assemble. 

6.

The top 3D releases of 2012 were Marvel Avengers Assemble, The hobbit: An unexpected journey, Prometheus, The amazing Spiderman and Life of Pi. However, 3D only accounts for just under £1 in every £5 spent on cinema tickets.

7.

 646 films were released in the Uk in 2012, that's over 12 new titles per week. 

8.  

In general, cinema going experience is shared experience with an average of 3 people per party. However, this may vary, especially depending on the time of year. It may be dates or big groups of friends/family.

9. 

Top 3 films of 2012 were accounted 18%of all Box office spend about £1 in every £6 spent. 

10. 

The main stars of 2012 include:

       

 - Robert Pattinson - Twilight films, Bel Ami and Cosmopolis

        - Kristen Stewart - Twilight films, Snow White and the Huntsman and On the Road

        - Emily Blunt - The Muppets, The five year engagement